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Saving the Planet Starts at Home

Global Ipsos survey for the World Economic Forum finds two out of three adults saying they have modified their behaviour out of concern about climate change; top actions relate to water and energy use at home, waste management, and food choices.

Sixty-nine percent of nearly 20,000 men and women surveyed across 28 countries say they have modified their consumer behavior out of concern about climate change: 17% say they have made a lot of changes over the past few years and 52% say they have made a few, while only 23% say they have not made any.

These are some of the findings of a new Ipsos survey conducted on behalf of the World Economic Forum. Countries where consumers are most likely to report having made any changes to counteract climate change are: India (88%), Mexico (86%), Chile (86%), China (85%), Malaysia (85%) and Peru (84%). New Zealand was 13th out of 28 countries (71%).

Overall, at the global level, the largest changes made out of concern about climate change centre around the home:

  • The amount of water used at home (60% of those who have made any changes cf. 52% in New Zealand)
  • The volume and frequency of recycling (57% cf. 79% in New Zealand)
  • The amount of energy used at home (55% cf. 63% in New Zealand)
  • The volume and frequency of reusing products (50% cf. 70% in New Zealand)
  • Food purchases (46% cf. 54% in New Zealand)
  • Home appliances (41% cf. 44% in New Zealand)

Read the full report